SBDigital
October 12, 2026 · Website
NEW AD: President Obama Tells Mississippi “It’s Time for a Change,” Urges Voters to “Send Scott Colom to the U.S. Senate”
The ad launches today statewide on digital and radio: WATCH HERE
President Obama: “Mississippi, your vote matters. Let’s get this done”
District Attorney Colom: “I’m grateful to President Obama for his support, and for speaking directly to the people of Mississippi. Mississippians built this campaign, and Mississippians are going to decide this election”
Comes as national Democrats unite behind Colom, including recent campaign trips from U.S. Senators Booker, Alsobrooks, and Blunt Rochester

Jackson, MS — Today, District Attorney and U.S. Senate nominee Scott Colom launched a new ad featuring President Barack Obama, who speaks directly to Mississippians about Colom’s roots in the state, his faith and his record as district attorney.
“Mississippi, it’s time for a change,” President Obama says in the ad. “And that’s why you need to send Scott Colom to the U.S. Senate.”
In a show of support for Colom’s campaign, President Obama describes him as “a devoted husband and dad” and “a seventh-generation Mississippian” who, “guided by his Christian faith,” made his community safer as district attorney. Now, President Obama says, Colom is running “to raise wages, lower costs, and save your healthcare and hospitals.”
“I’m grateful to President Obama for his support, and for speaking directly to the people of Mississippi,” said District Attorney Scott Colom. “I hear it in every county I visit: costs keep going up, families are worried about their health care and their hospitals, and folks feel like Washington stopped listening a long time ago. Mississippians built this campaign, and Mississippians are going to decide this election. Mississippi matters, and together we’re going to get this done.”
The :30 ad begins running this week on digital platforms and radio stations statewide as part of the campaign’s seven-figure paid media buy.
Read a full transcript of the ad below:
PRESIDENT OBAMA: Mississippi, it’s time for a change. And that’s why you need to send Scott Colom to the U.S. Senate.
Scott is a devoted husband and dad, a seventh-generation Mississippian. Guided by his Christian faith, Scott made his community safer, prosecuting violent crimes as district attorney and fighting corruption in Columbus.
Now he’s running for Senate to raise wages, lower costs, and save your healthcare and hospitals.
Mississippi, your vote matters. Let’s get this done.
###
About Scott: Scott Colom is a seventh-generation Mississippian, proud husband and father of two, and district attorney who fights every day to keep Mississippians safe. Guided by his Christian faith, Scott has dedicated his life to serving his neighbors and keeping them safe from violent criminals. Now he’s running to lower costs for families, save our Mississippi hospitals, and bring good jobs home. Scott loves his state and will always put Mississippi first – and he’ll work with anyone, Republican or Democrat, to get things done for us.